Emily Zeigenfuse
Marketing & digital Strategist
About
Ever since my first Facebook log-in, I’ve been a passionate believer in the power of digital. I’ve made my career helping organizations and companies use social media and digital tactics to achieve their mission.
In 2006 I was studying abroad in Dublin when a friend told me about this new website called The Facebook. She sat with me in the windowless basement of my temporary school's computer lab while I set up my account, still skeptical of its purpose but eager to see what it was about.
Little did I know that that moment was the start of me discovering my professional passion. When I got back from Dublin, I started an internship at a small online consulting firm, laying the groundwork for where I am today. In the 15+ years I've called digital strategy my career, I've witnessed countless major digital events, like the advent of Twitter, the massive evolution of Facebook, and the launch, and sometimes failure, of many new social media channels. My professional highlights revolve around digital—like gaming the Facebook algorithm to increase a client's reach by 7-fold, earning 14 million impressions for an online influencer campaign, and implementing and managing a private social network—these are the moments I look back on with a sense of achievement.
This depth of experience helps me every day as I work with clients so that they can experience the same excitement that I feel when digital just works. When your digital research, planning, and execution all come together into a campaign that does exactly what you want it to.
Creating campaigns that work isn't the result of luck, but rather, careful planning. My professional experiences have given me the know-how for how to plan for successful campaigns, because I've done it for organizations with diverse audiences, objectives, and challenges. I build on my experiences with each new client to create stronger campaigns with positive, measurable outcomes.
Skills
Social listening, competitive analysis, and audience research are all types of research I conduct to provide the insights that form your strategy.
Digital Research
Digital Strategy
I work with clients to understand goals, target audiences, and resources to plan the digital outreach tactics most likely to achieve your objectives.
I love sharing my passion for digital strategies. I give talks and training on various topics like content best practices and digital planning.
With experience with a wide range of analytics tools, I can help you understand how your performance and offer recommendations for how to improve.
I work with clients to identify and correct problem areas. With experience in content management systems and HTML, I can help you maintain it, too.
Understanding voice, assets, and objectives, I craft effective social content, engage with communities, and boost performance using paid social products.